What Is Page Rank and What Are the Different Ways to Improve Page Rank

Here are some tips to improve the page rank of a website/webpage

Since the inception of information technology, ample of businesses persons have become able to grab maximum ROI and enhance their portfolio in an international standard. For enhancing business with the help of information technology, the measure of Search Engine Optimization can be taken into consideration. Optimizing a website or web page can help drawing the attention of potential visitors which will help enhancing sales. Page rank is inherently associated with Search Engine Optimization. In a technical term, Page Rank is a way for comparing and analyzing website links used by the Search Engines like Google. A business website's Page Rank (PR) is a numerical value from 1 to 10 which denotes the quantity and quality of links which is pointing it from other websites.

There are multitudes of things you can do to enhance the Page Rank in the eyes of Search Engines such as Google, Yahoo and Bing etc. If you are interested to generate potential traffic from search engines you will be interested in knowing how you can improve the Page Rank of your web pages in this very article.

Important factors to determine/improve the Page rank:

• Provide qualitative and informative content on your web pages. Search Engines are constantly on the lookout for reliable content for their perspective searchers. It will be more likely to rank your pages and make it more visible to searchers if you're constantly updating your website with fresh and informative content.
• Make an effort to optimize your Web Pages for Search Engines. There are easy and effective SEO strategies which you can implement on every webpage you build or update. This would include targeting a keyword phrase, putting them in your Headline Tags, Meta tags and using throughout the WebPages.
• Try to put yourself in the position of a Search Engine. If you’ll let them know what your page is all about it will automatically upgrade the Page Ranking in the eyes of Search Engines; because you're making their job easier.
• Create a keyword that is relevant to your web pages by getting backlinks for those phrases. Article marketing is an effective way to do this. Consistent and relevant original content is needed in the Article. It is a huge mistake to copy content from other online sources.
• Since, Google's Algorithm will not become able to tell the original website on which the content was published. You’ll need to hyperlink targeted keyword phrases in the resource/author box of each Article. You should link back not only to your home page but also to your inner pages. In this way you can use your original content to get the page ranked on the top of Search Engine Result Page.
• Deep linking through Article Marketing is a potential strategy that most of people don't properly utilize. However, it is a guaranteed way to enhance the page rank of specific website.
• Create a blog and utilize it with same strategy. Your blog should be written with targeted keyword phrases and include those in the title and in the body as well.  Bookmark your blog to social directories which will serve search engine bait and improve your website’s Page Rank effortlessly.
• Add relevant and interesting videos to your web pages. Search Engine like Google owns YouTube and it will rank pages high, if videos are included exclusively. It is not that hard creating videos for your web page; perhaps the result of using video marketing for promoting your web pages will be outstanding.
• If you often consider doing reciprocal linking, it is important to become cautious of pages that you link to. Giving away Page Rank is not a genuine practice; it is something that can hurt your page rank rather than improving it.

These are a few guaranteed and result oriented ways to improve Page Rank of a webpage/website that are not hard to do. These guidelines can definitely benefit any internet marketer or business person that owns a website.

Anish Tiwari is an expert Search Engine Optimizer and Blogger. A passionate learner, he keeps great taste in modern gadgets and IT news. Also known as Anish Tiwari SEO, his surpassing love for Search Engine Optimization, Blogging and Social Media Optimization is vast.